Analysis Of The Impact Of The Development Of Five Technologies In Digital Signage On The Market

Ability to develop and implement comprehensive high quality installation projects, to ensure that the retail brand, the fast food chain through full use of digital signage system as much as possible to take innovative ways to attract customers, the crucial "to provide an overall integrated solution is necessary, but in this industry, the technology is the major driving force", Chris Day concluded. And when it comes to technology and quality, it is our responsibility to guide retailers and marketers to make the best choices.

When discussing the creation and operational efficiency of digital signage, we must emphasize and bear in mind the following five technical directions:

1. Commercial screen

In negotiations between installers and retailers, the simple but straightforward issue of "installing a premium commercial screen" remains controversial. In the long run, the initial cost of installing cheap screens versus good commercial ones has been a problem. But experience suggests it will end up doubling the cost of the brand. The commercial screen also offers users more advanced features, such as an OLED screen from LG (higher contrast, more realistic pixel color, no offset). The new screen also offers ultra-thin line options and bending techniques, which are effective for creating large displays. We can also extend and innovate the screen with partitioning technology.

2. System chip technology

2016 was a really important year for the development of system-on-a-chip technology, which gradually replaced the demand for external media players. Moreover, I think it is urgent for retailers, especially fast-food chains, to adopt new technologies.

Along with the big trend of digital signage is the move away from multiple screens to run software only through them, simplifying the solution. Brands like LG and samsung offer this technology, and for them, especially in the fast food industry, having an intermediary is especially important.

3. Hd projection

Projection technology is developing rapidly. With a combination of hd and professional-grade projectors, retailers can convert their standard paned displays into large digital screens that can display dynamic video and still visual effects. Technological developments also provide opportunities for retailers to stand out from the competition in the industry.

4. LED display technology

LED technology costs a lot, but its usage rate is increasing year by year. Also, when used on large projects, they appear to be cost effective, making them ideal for large-scale installations. It is also bright enough for indoor and window-formatted displays, and is not subject to any specific aspect ratio. These LED displays can change shape to suit the needs of different occasions, as their use and height are customizable. They also perform well in backlighting compared to other technologies.

5. In-store music service

Background music may not seem like a trend, but the change in technology is attracting retailers and fast-food chains eager to use the atmosphere to transform their customers' shopping and dining experiences. Carefully selected music can create a better atmosphere and increase customer retention.