Digital signage market focuses on interactivity and intelligence

Today, China's digital signage market is increasingly focused on the needs of interactivity and intelligence in order to improve user experience. The three sub-markets of transportation, retail and enterprise occupy the top three of China's digital signage market, and the education sector really shows great growth potential.

Intelligence will be very important in the future, but there are also some challenges.

The details are as follows:

1. How to reflect people's behavior information, instead of simply identifying it, and how to transform it to promote behavior analysis with high accuracy?

2. How to protect personal privacy and at the same time make customers not feel uncomfortable in the face of smart detection room?

3. How to build a flexible, real-time digital signage system at a low price so that users can experience such technical services?

4. How to test the effectiveness of advertisements for clients?