How To Make Your Digital Signage Eye-catching?

How to extend the stay time of customers with digital signage, multimedia information release system,the following are the four major digital signage application areas where restaurants provide applications to customers:

1.Outdoor

Some car restaurants use digital signs to order. However, even if the restaurant does not have a drive through, it may use outdoor LCD and LED displays for brand promotion, menu display and attracting passers-by.

2.Indoor queuing

While customers are waiting, the digital display can display promotional activities or catering service information. Meals are important for many brands, especially working lunches and group reservations. It is also very important to make good use of customers' waiting time. Some brands also use self-service terminals for ordering meals, so that customers can pay successfully without waiting for the cashier.

3.Menu board

Many restaurants with counter services have gradually begun to transition to the use of digital menu boards, and some also display the order status through the display screen, so as to pick up meals and book in advance.

4.Dining area

Restaurants can play brand videos or entertainment programs, or display high-profit products such as special drinks and desserts during customers' meals for visual supplementary sales.

All of the above cases can effectively increase customer stay time (while reducing customer waiting time) and increase restaurant revenue.

How to extend the stay time?

If a customer enters a fast food restaurant, they usually expect to get the food quickly, eat it quickly, and then leave the restaurant. The leisure industry is not in such a hurry, and will encourage customers to relax and stay longer. At this time, digital signs can make the best use of everything.

Digital signage can also be used to run promotions and interact with customers. The higher the customer participation, the longer the stay time will be. For example, the counter service restaurant can display the promotion information of seasonal special drinks.

Although customers stay longer, digital signs can effectively help customers relax and reduce their sense of time urgency.

It can even make full use of different types of entertainment technology equipment such as LCD, video wall and even projector. Some brands use projectors to present interactive entertainment programs directly to the desktop or wall, while others may run games, entertainment information or activities on digital displays and TV walls.

The relaxed and interesting atmosphere can make the children no longer bored when the family goes out for dinner, and the adults can also usher in a quiet dining time.

You can also use the digital signs in the dining area to run the game and interact with customers. The winner can get free food or coupons. The more customers participate in the game, the longer they stay.

Customers can also share the dining experience on social media, so as to promote the brand and improve the degree of interaction. Moreover, these social interaction information can also be presented through the video wall or display (it should be noted here that a review mechanism is also needed to ensure whether the content uploaded by customers is appropriate).

Customers who are waiting in line to order can view promotion, entertainment, news and other information through the display. Increasing interaction through digital displays helps optimize the dining experience.

By encouraging longer stay time and shorter expected waiting time, we can increase the amount of per capita consumption and ensure customers' revisit.