Rapidly Growing Digital Advertising

In today's increasingly technological world, would you consider using a typewriter for all your business correspondence? Despite the rapid development of mobile email and smartphones, there is still a lagging presence of some form of advertising, many of which are still in use.

Technology provides a better solution for message responsiveness and timeliness. LED signage is more than just a vibrant, colorful, eye-catching advertising display. With the development of software that is intuitive and highly programmable, shopkeepers can experience, customize their content, and even communicate a different message every minute.

Creating content is often as simple as dragging and dropping content into a software program and then creating playlists that work based on factors such as the time of day or the outside temperature. For example, show breakfast specials and snacks in the morning, offer hot drink recommendations when the temperature plummets, show ice cream on a hot summer day, and if the weather forecast predicts rain, you can turn into an umbrella AD in just a few minutes.

Timeliness is also important for community organizations. Because of weather conditions or other unforeseen events, digital signage can provide a faster way to notify the public if a last-minute schedule change is made.

Advanced software has the added advantage of letting you update your horoscope, change playlists, and even diagnose your device via any internet-connected device. The cost per thousand displays is lower than any other form of advertising in the market.

Given that the average American spends about 20 hours a week on a traveler's road-and spends most of it driving the same routes-investing in a preset information center is a good way to get traffic.

With the proliferation of mobile smartphone apps and a growing generation of consumers looking for personalized AD experiences, digital billboards will thrive on increasingly customized messaging.