What is the difference between touch digital signage and body sense digital signage?

Digital signage will become the mainstream products for touch technology products and motion technology products, now small series in the control mode, main functions, applications, market prospects and other aspects of the two products to make a detailed comparison:

Touch screens, the heart of digital signage products, have matured and prices are falling. Therefore, digital signage products less than 50 inches, in the case of the same function and configuration, touch technology products have a greater price advantage. As the size of the display increases, so does the need to implement functions (e.g., 3D display; AR augmented reality; Holographic technology; Interactive experience and so on), the price advantage of digital signage products will be more prominent. But the price of volume sensing digital signage products is still very expensive.

Touch digital signage products are very mature, the threshold is relatively low, the market growth space is limited, the competition will only become more intense. Somatosensory technology, originally used in games and entertainment. It has been used in smart phones, smart TVS, laptops, tablets and other digital devices, and it is believed that it will become the mainstream way of human-computer interaction in the future. Although, at present only a few enterprises have the strength of digital signage research and development. However, with the continuous maturity of somatosensitive software and hardware equipment, the application of somatosensitive technology in the field of digital signage will certainly be more and more widely, and may create a new blue ocean market of digital signage.

Touch control technology is controlled by touching touch points. It is the mainstream control technology of smart phones and digital products. However, because the screen of digital sign is generally larger, the screen that works for a long time will produce larger heat, not suitable for close operation. Also, with larger and larger screens, touch control becomes more difficult and visual navigation is not optimal. Somatosensory control, without any media such as mouse or handle, can be directly controlled through remote body movement, which is a very relaxed and interesting interactive experience. Especially now young consumer group, mostly love novel technology, also like to play. The combination of somatosensory technology and digital signage is believed to be able to attract and gather the passenger flow and drive the consumption.

Digital signage products with touch technology can not only display advertisements, but also realize man-machine interaction through touch screen, which can attract more active participation of consumers than the first generation of purely display digital signage. The digital signage products of motion sensing technology not only have the advertisement display function of traditional digital signage, but also can customize the motion sensing interactive advertisement (such as 3D motion sensing fitting; Somatosensory control vehicle) and somatosensory games embedded with advertisements to enhance the audience's memory of the brand. In addition, the body feeling digital signage equipment in monitoring and data analysis of the data has more advantages, can be accurate to one or more equipment daily traffic, customers to use flow, operating clicks, customer retention time data summary and analysis, and even different terminals of a certain period of time can real-time accurate records analysis contrast, for brand marketing and promotion provide powerful data support.

Digital signage products with touch technology need to be controlled through touch points, so they can only be applied in shops, lobbies, exhibition halls and other conventional occasions, as well as in small mobile terminal devices. Motion-sensing technology products can be applied in shops, lobbies, exhibition halls and other conventional occasions, and have more advantages in the control of large-size display equipment. Somatosensory technology can be integrated with projection equipment in large conference occasions, split-screen mounted on the wall, TV wall, outdoor large advertising screen and other large-size display equipment to achieve somatosensory control. For example, through body movements, consumers can control the large screen in the square or shopping mall and interact with the content on the screen to mobilize the atmosphere of the scene. Teachers can use body movements to control the projection screen courseware for lectures, without the need for a mouse or remote control; Passengers waiting for the train can control the advertising screen in the waiting room through body movements to participate in brand promotion activities.